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What are the characteristics of a good brochure design?

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What are the characteristics of a good brochure design?

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Brochure is a direct marketing material that creates an impression about any company among its customers. The characteristics of a good brochure include good planning about the /images to be used, text, the print quality and above all, the target market.

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*Sadly, we had to bring back ads too. Hopefully more targeted.