What are the critical elements of a mobile SFA solution?
The first critical element is the software application and there are several options in the market today. Siebel, for example, in the late 1990s, was a key player in developing and implementing a sales force automation solution for pharmaceutical companies and today offers a solution for mobile platforms as well. There are also software companies that focus exclusively on mobility. Some of these companies offer both licensed software and hosted solutions, giving the customer a choice in selecting which model works best for them. Their pre-packaged applications are focused exclusively around mobility and the mobile business processes of the pharmaceutical sales professional. Another critical element is selecting a telecommunications carrier. Deploying the application over a Wide-area network is a necessity for a successful sales force automation solution. In order to choose the right carrier, companies should evaluate network coverage and availability in their geography. Carrier selecti
