What are the distinct advantages Australia offers for someone looking to roll out a relatively new technology?
One of the things Australians and Belgians have in common is that both countries have advanced patent systems. It means that you are relatively early adaptors of technology. For a company like ours, that is very attractive. Obviously, it is reasonably easy for Europeans to do business in Australia because there is a like-minded sense of how to engage in a project and its commercial development. I mentioned earlier that I have been active in this part of the world for quite some time now. Our latest partnership in Australia was a natural thing to do. Our first successes in South East Asia were mostly due to the efforts of the people here in Australia — obviously forming a very compelling proposition going forward. It seems like an unusual industry to get into; one where you would need a large amount of experiences across a number of fields to quickly get across the idea. I’m wondering what was happening in 1989 that made you turn around and say, “I think that market is ready for somethi
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