What are the Dos and Donts in direct to door advertising?
The answer to this question could fill a book. But here are a few points to keep in mind. Do have a strong offer. Youre spending a lot of money on the campaign, dont ruin it by trying to cut costs on the offer you are making. Do keep your offer very clear. Be focused on your market segment or demographic segment. Do have a well-designed, easy to understand piece which is not cluttered or confusing. Do repeat your communication frequently with your intended public. Repetition is important if you want to build up clientele. Do be honest in your advertising. You can trick people once but they wont come back and you will ruin your word of mouth which in the end is your best advertising. Do proof read the proof we send you. If you made an error in the original information you sent us (wrong phone number or web site, for example) it will be repeated in the final piece. So carefully check what we send you. Dont just put out a general statement that you exist. This is response oriented marketi
