What are the elements of a communications plan?
The elements are basically the same whether an organization is, for example, a large not-for-profit hospital, a museum, a university, a small advocacy group, service provider, or foundation. A communications plan affirms and is driven by the organization’s goals and outcomes, its vision, as expressed in a mission statement, and its values and beliefs. Overall communications goals: The organization’s communications goals may include: • Developing and implementing communications plans for enhanced visibility and crisis management • Generating positive media coverage by cultivating relationships with reporters • Increasing the awareness and involvement of specific, targeted groups of individuals • Changing attitudes or teaching new skills to clients and staff • Generating support from the public, policy makers, and clients for community reforms across your state • Encouraging financial contributions The activities in the communications plan should support the organization’s overall commun
