What are the goals of the True Source Honey initiative?
We created “True Source Honey” to call attention to the issue of some honey trade that circumvents U.S. law, potentially calling into question the reputation of all honey sold in the United States. “True Source Honey” helps protect customers who use honey in their food and beverage products, as well as consumers who buy table honey or other products that contain honey. As “True Source Honey” suppliers, we pledge to protect the reputation of honey by ensuring to our utmost ability that honey is ethically and legally sourced in a transparent and traceable manner, as well as the other steps outlined in our pledge.