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What are the key elements of a successful cause-related marketing program?

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What are the key elements of a successful cause-related marketing program?

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10

A successful cause-related marketing program is one in which there is a natural connection between the organization’s mission and your company’s core brand. The reason to embark upon a cause-related marketing program is not because you can measure the results, but because it is the right thing to do for your company or brand and your consumer. And a great program seeks to create a triangle that includes the Foundation, the consumer and the company, not a straight line between the company and BCRF. Remember the consumer has to be an integral part of the program. Why is your donation to The Breast Cancer Research Foundation more important than ever in today’s economic climate? It’s a bittersweet moment in breast cancer research funding. We’ve come SO far with the science and the improved survival and quality of life for women. But we’re not finished. The so-called “triple negative” breast cancers continue to vex scientists and cut short women’s lives. Metastasis is proving more complicat

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*Sadly, we had to bring back ads too. Hopefully more targeted.