What are the levels of communication that Citrix has with its channel partners?
Citrix, as a company, has always been very open with its partners. Our interaction is on a day-to-day basis. At the business manager level, our person is in constant touch with partners, so they can approach him with any problems that they might be facing. Even if we cannot resolve all their problems, we make it a point to at least acknowledge their grievances. On a quarterly basis, we meet partners at channel meets that we organize. Here again partners have the complete freedom to air their opinions, complaints and suggestions. We also have an e-mail communication program where we keep channels informed of every change that might impact their business. This could include price or warranty policy change or product upgradation. How good is your online channel interaction? Whatever information we send to our partners gets automatically posted on our channel web site. So an authorized partner can log onto this site and access all the information that we have shared in the past few months.
