What are the mechanics of a Bluetooth marketing campaign?
Bluetooth is a channel enabling brands to deliver premium content to consumers’ mobile phones from Bluetooth download zones such as outdoor poster sites, exhibition stands, or interactive point of sale displays in retail environments. At the download zone, our Bluetooth Touchpoints constantly search for Bluetooth enabled devices within a specific range. Once the Touchpoint finds a device, it offers a message; ‘Accept message via Bluetooth from x’. The consumer has the option to accept or reject the message. Once the consumer accepts the message, the content is automatically downloaded to their mobile phone for free.
