What are the Requirements to Become a Pharmaceutical Sales Rep?
As a pharmaceutical sales representative, your primary responsibility is somewhat counter-intuitive. Rather than market your company’s products to end users (i.e. the patients who eventually use the drug), your actual target audience includes: • Physicians • Dentists • Health services administrators • PharmacistsAfter all, intermediaries like these are the ones who ultimately administer prescription drugs to patients. If you can convince them to buy your products, they can then get them to the right patients. In order to perform these duties, you cannot rely exclusively on the traditional marketing and emotional psychology that sales professionals typically employ when dealing with the average consumer. Rather, you must expertly navigate the politics, regulations, and culture of the healthcare industry. The goal is to build long-term relationships with medical personnel and facilities so that they represent your interests while providing optimal care to patients. Mastering this dance c
