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What are the terms of the contract between Carlsberg and UEFA for the UEFA EURO 2008™?

April 26, 2017Carlsberg contract Euro terms uefa

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What are the terms of the contract between Carlsberg and UEFA for the UEFA EURO 2008™?

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The Carlsberg Group is 1 of 6 EUROTOP partners, enjoying · four years of worldwide advertising rights for all national team competition, · which encompass seven final rounds until 2009, · including UEFA EURO 2008™, · the UEFA European Under-21 and · Women’s Championship and · the UEFA European Futsal Championship. The most comprehensive rights are for UEFA EURO 2008™, where they include · Carlsberg being the “Official Beer to UEFA EURO 2008™” · traditional forms of marketing such as perimeter advertising across 31 matches, · event promotion, · ticket quotas for all matches and · exclusive rights for the “Carlsberg Man of the Match” and “Carlsberg Goal of the Day” nominations. The EUROTOP programme also offers sponsorship of live TV broadcasts, Internet coverage and the “Match Partner” programme.