What are the typical examples of ‘bad practice’ amongst ad networks?
In the past, the illicit buying practices of less reputable networks have created friction with agencies and their clients. Typically, a buy that has not been monitored or vetted properly, such as through an exchange or multiple level buys, could result in campaigns being run on inappropriate content, This has happened and been widely covered in the press. Consequently agencies (with their liabilities) have been scathing in their opinions of networks that have little in the way of quality control. Q. Do you feel IASH is the best way to regulate the industry? What improvements can be made to the group, if any? IASH is a symbol of trust and transparency, launched to provide confidence and reassurance to advertisers and agencies. IASH has done more than any other self-regulation body in the digital space. The development of the Code of Conduct has been a thorough two year process, during which many of the issues have been resolved, culminating in the successful process audit by ABCe. Regu
