What are the typical response rates for survey invitations?

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What are the typical response rates for survey invitations?

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Each community has varying levels of interest in the topics we research. Some panels have extremely high response rates (e.g. over 80%). Typical response rates average about 38% for all panel areas. Response rates (for profiled panelists) are calculated by taking the number of people invited less any bounce-backs or bad addresses, divided into the number of people who attempt to take the survey. Not everyone who attempts the survey is qualified and some people drop out mid-way through the survey. In the case of “mid-terms,” we will send up to two reminders and allow them to pick up where they left off in the survey. Our conversion rates of mid-termed respondents can be as high as 65%.

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