What are the typical response rates for survey invitations?
Each community has varying levels of interest in the topics we research. Some panels have extremely high response rates (e.g. over 80%). Typical response rates average about 38% for all panel areas. Response rates (for profiled panelists) are calculated by taking the number of people invited less any bounce-backs or bad addresses, divided into the number of people who attempt to take the survey. Not everyone who attempts the survey is qualified and some people drop out mid-way through the survey. In the case of “mid-terms,” we will send up to two reminders and allow them to pick up where they left off in the survey. Our conversion rates of mid-termed respondents can be as high as 65%.
