Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

What are the usability benefits of cascading menus in ads?

April 26, 2017Ads Benefits cascading menus usability

0

10 Posted

What are the usability benefits of cascading menus in ads?

1 Answer

0

Posted

A. Linkstorm cascading menus effectively offer multiple navigation paths via one of the most familiar navigation methods on the web. Additionally, we carefully craft the menus to offer distinct, logical choices that allow customers to quickly find the information they are looking for. This allows customers to funnel themselves into a self-qualifying navigation path that can reflect their specific interests, stage in the purchase cycle, product preferences, etc. While rich media advertising allows the advertiser to put a limited number of links into the banners, space constraints make it impossible to match the granularity of a Linkstorm menu. Linkstorm cascading menus easily hold dozens of deep links, bringing your customer closer to the information they need to make purchase decisions. No more generic landing pages!