What are USCs trademarks and service marks?
USC trademarks and service marks (“USC Marks”) are any marks which serve to identify USC and distinguish USC from its peer institutions. Some examples include, but are not limited to USC, TROJANS, the Trojan Head logo, and the SC Interlock. • If the product I want to purchase has no reference whatsoever to the university (e.g. no colors, building images, names or trademarks), do I still need to have a licensed vendor produce my product? No. • If my product is not going to be resold, do I still have to select a licensed vendor? Yes. Whether or not a product is going to be resold by you has no bearing on the need for the university to have licenses in place with all third parties who are using USC Marks. • How do I use USC Marks correctly? USC has specific guidelines for the usage of its marks on official university documents, on publications, and for products. Oversight for the correct usage of university marks is provided by the university’s Authorized Design Centers. Review the pages
