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What are Wholesalers?

Wholesalers
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What are Wholesalers?

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Wholesalers are the “middlemen” of the book world. Getting your book into a wholesaler is, in general, a good thing, in that few booksellers will order directly from a small publisher. Most wholesalers charge some fee to list you in their database. They all require a 55% discount to stock an item. All can and will return unsold books ( See the discussion). Some small press / self-publishers insist that wholesalers take less (ie: 20%). This guarantees that the book is marked “special order only” and will only be ordered by booksellers who have a customer order. The 2 biggest wholesalers are Ingram and Baker & Taylor (see explanation), but there are many smaller ones. Marketing (see explanation) is your business. If you don’t tell the world about your book, all the wholesalers in the world stocking your book won’t matter—you’ll get them all back. If you are distributing yourself, it’s up to you to let your wholesaler know when you have a promotion. Discover the name, phone number and e-m

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