What are you bringing to the Argentinean market in terms of line extensions and innovations?
This year, we are launching innovative products in the respiratory and pain relief areas of our business. What are your expectations for Nycomed Argentina’s future growth? Nycomed Argentina should outperform the market in the next three years. Growth has been steady for some years because of the crisis, and also the change of ownership. This growth will be due to new launches, and focusing on the main franchises that we have. Looking at the Argentinean market, local companies play a much larger role here than in the rest of Latin America. Why do you think this is, and what are your strategies to compete in this market? The market has changed a lot in the last six to seven years, when multinationals accounted for around 52 of the market in value. National laboratories have always had the leadership in terms of units, but during these last few years the market has changed to give a 60% share to the local companies in values. This is the result of their continuous presence in the market c
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