What category management principles does the company use to help Permatex best manage this business?
We believe in category management like it’s nobody’s business. It is our goal to be the category captain at all of our key customers because we are the experts in adhesives, sealants, hand cleaners and other chemicals. We have the insight on what the end user is looking for and how our customers’ planogram should be set. It is a partnership with our customers, where we provide this insight and our experience based on real facts and research to help their performance, and in some cases ours. We make recommendations to keep and add our competitors all the time, because it’s the right thing for the consumer and for our customer and if we make the wrong recommendations we are just as much to blame because their performance will suffer. We’re going through category reviews with several of our key customers right now and we aim to expand that as best we can. We have a group here that focuses solely on getting prepared for various category reviews and presenting that type of information to ou
