What constitutes effective development? What communication implications that flow from that understanding?
1. The core nature of development issues demands a people based approach. Though drugs, curricula, funds, equipment, physical infrastucture, financial investment, information technologies and other ‘tangible’ items are important they are only supports to people addressing and seeking to resolve the issues that they themselves experience. Sustainable long-term change must be people related. Communication is people related. 2. Only people internal to a culture can effect the long-term changes necessary for that culture to adapt and address their issues. ‘Outside’ influences bring different perspectives, skills and knowledge that prompt reaction and stimulate thought and enquiry. However, it is internal to the culture that the most important and long-lasting dynamics will be played out. Communication is a crucial component of this process. 3. The decisions that affect people’s lives must be subject to debate and scrutiny by those whose lives they [will] affect. They should be supported to
