What Constitutes Truth in Advertising?
The Federal Trade Commission (FTC) defines honest advertising as advertising that is truthful; non-deceptive and not unfair; and run by advertisers who have evidence to back up their claims. While it is true that ads for certain specialized products such as consumer leases, credit, 900 telephone numbers, and products sold by mail order or over the telephone come under additional regulation, these are the basics that every ad must meet. Over and above that, state consumer protection laws govern ads running within that specific state.
