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What conversion statistics are available in AdWords Editor?

April 26, 2017Adwords conversion editor statistics

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What conversion statistics are available in AdWords Editor?

1 Answer

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10 Posted

To view conversion data in AdWords Editor, be sure you’ve downloaded performance statistics. AdWords Editor displays the following conversion-related columns: • Conversions (1-per-click): The number of AdWords ad clicks resulting in a conversion within 30 days following the click. If more than one conversion happens after a single ad click, only the first conversion counts. • Conversion Rate (1-per-click): Conversions (1-per-click) divided by total clicks. • Cost/Conversion (1-per-click): Total cost divided by conversions (1-per-click). • Conversions (many-per-click): The total number of conversions made within 30 days following an AdWords ad click. You may have more than one conversion per ad click. • Conversion Rate (many-per-click): Conversions (many-per-click) divided by total clicks. Note that because you may receive more than one conversion per click, this conversion rate may be over 100%. • Cost/Conversion (many-per-click): Total cost divided by conversions (many-per-click). To