What defines a “personal” written e-mail?
With the expression “personal” we mean that the content in every e-mail message is adapted for the specified receiver. Every letter has something that is unique just for this person in the mailing list. A simple example is to use a personal greeting in each mail like “Hi Greg!” or “To Lisa Smith”. But also more advanced sentences can be included, you can for example have a personal first sentence in every e-mail message or include individual prices in every message sent out.
