What defines and describes the Asia Pacific (APAC) Boomer market?
Contrast. We have the oldest, largest and fastest growing 50-plus populations in the world. Yet these regions reflect remarkable diversity: Anglo-Saxon cultures of Australia and New Zealand; the Confucian cultures of Japan and China; the Indian (filial piety) cultures; and the advanced city-state cultures of Singapore and Hong Kong. What are some significant similarities between Western born Boomers and Boomers born in APAC? We know very strong similarities exist with Australian/New Zealand Boomers but as for the truly ‘Asian’ countries, the primary similarities would be world-event related. APAC Boomers have heard much of the popular classic rock music: The Beatles and Rolling Stones, for example. And they were certainly aware of the Boomers’ major defining war: Vietnam (although few Asian countries were involved in the conflict). What are some significant differences? APAC Boomers usually have an extraordinarily strong sense of family and responsibilities to their families even in re
