What do flower shops do to help flowers last longer?

Flower shops are very concerned about keeping the product in good condition as long as possible....after all they are dealing with perishable merchandise. Furthermore, they know that if you are happy with your purchase you'll come back to buy from them again, (and if you're not you wont). In the retail florist industry success is based not on a one time sale, but on repeated happy customers!! For these reasons most reputable florists are very concerned about lasting quality, & follow a whole process of assuring quality. They buy fresh product from reputable suppliers, and apply rigorous care and handling procedures, including the use of preservatives and refrigeration.  more