What Do Product Managers Do?
Product Managers bear primary responsibility for the success of their products (services). They drive vision, roadmaps, target segments, market success metrics and customer acceptance. When executives demand one neck to choke, a Product Manager steps forward. Product managers serve three distinct constituencies: technical teams (who build products), marketing/sales teams (who deliver customers and revenue) and executives (who drive strategy and resources): • Development teams need vision, requirements, priorities, personas, user stories, and market information from Product Managers. They collaborate on release plans, roadmaps and architectures. In return, Development produces working software and finished products. • Sales and marketing teams need customer-oriented materials, messages, pricing and strategy. They pass these through to customers. Customers are benefit-focused instead of feature-obsessed, demanding simple information and clear usage scenarios. Responses from customers are
