What does Carlsberg actually do to “campaign” against excessive drinking?
· Carlsberg is committed to inform and raise awareness among consumers about responsible beer consumption. · During the UEFA EURO 2008™ on most advertising materials and on the plastic cups in fan parks and stadia we will write “Carlsberg supports fair play on and off the pitch. Please drink responsibly”. · Our marketing activities, advertising and sponsorships are conducted under our Code of Marketing Practice, which prescribes that our marketing activities are o targeted at adults only, o that our sales and marketing activities shall comply with national and international legal boundaries, o and that compliance audit processes are in place. · In all fan parks there will be non alcoholic Carlsberg available for fans to enjoy.