What Does Coldwater Creek Sell?
When I think of Coldwater Creek, I think of fashion. Many years ago, I would have described their clothing line as women’s fashion with a northwestern flair. However, Coldwater Creek has evolved beyond that point. In an online chat session with one of their customer service people, I asked how they would describe themselves. Here is the answer, “Coldwater Creek sells a variety of women’s clothing, from everyday to clothing for the more sophisticated woman.” I don’t agree with that statement considering that Coldwater Creek sells much more than clothing. They also offer items for the home and have even branched out into an area they call “The Spa.” Navigating the Website www.coldwatercreek.com The Home Page is stark compared to other online stores I have visited. The center of the page features what is new to the store, and today even shows an offer a free croc-embossed tote when spending $100 or more. Along the top of the page are text links to various areas: Home, My Account, Customer
