What does G&R do besides copy testing?
Copy testing is our major service but it is by no means our only one. We evaluate concepts, slogans and other marcom stimuli with our WebCheck and FasTrac services. We measure emotional response to television and radio advertising with CERA. We evaluate the overall effectiveness of campaigns on a short-term basis with Echo, on a long-term basis with C-Track and use Marcom 360 to decompose integrated campaigns by the ROI contribution of their individual marcom channels. We specialize in evaluating the potential of spokespersons by matching their profile with that of target consumers. We test the effectiveness of sponsorships, such as the Olympics, and have tested Super Bowl commercials over two decades. We take pride in developing responsive, value-added and cost-effective custom research solutions to difficult marketing communications issues. Approximately one-third of our business is on a totally custom basis. G&R has long been a part of industry efforts to push the envelope in commun
