What Does Hype Mean?
Hype means “excessive publicity or propaganda.” An exaggerated claim especially used in advertisements, sales promotions and movie trailers constitute the much needed publicity for the product. The possible synonyms for the word “hype” are publicity, propaganda, exaggeration, buildup etc. Hype as a verb can mean to publicise a person, product or service by making tall, exaggerated and sometimes misleading claims. Hype can be a part of swindle or done in good faith to generate demand for a product or service. Hype is one of the popular marketing techniques done by businesses in every part of the world. In today’s competitive world, generating hype is one of the obvious means to be “heard” and “noticed.” A successful product or service is one which lives up to the hype.
