What does LOCCITANE do in order to sustain the production of its key ingredients ?
Natural ingredients are at the heart of the L’OCCITANE product formulas and we apply rigorous and strict quality and traceability criteria. To perpetuate the availability of our products, we are involved in efforts to preserve certain rare species. In 2003, L’OCCITANE launched the first large-scale immortelle plantation in Corsica. We also promote the revival of “forgotten” cultivations. In 2004, L’OCCITANE played an active role in a program to revive the cultivation of the almond tree in Provence, led by the Alpes de Haute-Provence administration. We contribute to promoting traditional cultivations, and particularly that of lavender. There has been a decline in lavender cultivation, and we are keeping a close eye on this situation.
