What does marketing research mean?

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What does marketing research mean?

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Emeli Carrolls

Each company that is present on the market must be aware of any changes in market situations, monitor them and act in their own interests and the interests of consumers. For this, there are marketing research and they are aimed at the systematic search, collection and processing of information regarding any particular situation in the market.

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• MARKETING RESEARCH (noun) The noun MARKETING RESEARCH has 1 sense: 1. research that gathers and analyzes information about the moving of good or services from producer to consumer Familiarity information: MARKETING RESEARCH used as a noun is very rare.