What does “original UPC Bar Code Label” mean?

bar code mean UPC
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What does “original UPC Bar Code Label” mean?

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In order for your rebate request to be processed, we will need the original UPC and ESN/MEID Bar Code Label from the packaging. A photocopy of the bar code label will not be accepted. Please cut this section from the phone equipment box and send it along with your other necessary documents.