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Q:

What does Pantone or PMS color mean?

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These are custom colors that are chosen from a Pantone chip book. The benefit of using Pantone colors for text and line work is the fact that the color is solid and not made up of CMYK, thus giving a more crisp and accurate edge. The color does not vary with Pantones as it does when a 4 color process is used. A wash-up charge is applied to each Pantone color used. Please inquire what the wash-up charge would be if you're thinking about using Pantone colors in your packaging.
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