What does promoting public health mean to health care professionals?
Public health in action Martine Chauvé, of France, described a stop-smoking initiative in her country whereby testimonials were collected from pharmacist ex-smokers, which were then incorporated into a poster and leaflet campaign. She said that this was a useful exercise because pharmacists who were ex-smokers understood the difficulties of giving up and were more able to explain the benefits of a non-smoking lifestyle. They also understood the vulnerabilities that remain. “It is easier to convince people to stop smoking if you are an ex-smoker,” she said.
