What does racing have to offer a large corporation in exchange for sponsoring a Breeders Cup race?
Host: “It’s not just sponsoring a Breeders’ Cup race; it’s sponsoring all of the races that lead up to that particular event. So, it’s not just going to be one day. It’s going to be the entire year of racing and the involvement in the branding of the entire year, together with, say when you go to Saratoga, you’re going to have access to events and tickets there. You’re going to have access to the fans there. If you go to Belmont Park, you’ll have access to the fans there. When you go to Pimlico, you’ll have access to the fans there. “It’s going to be that access to racing fans throughout the year, not just the Breeders’ Cup-that’s what makes it work. And the television events that are part of the integrated strategy all through the year culminate with the World Thoroughbred Championships.” TT: Do some corporations shy away from racing because of the gambling aspect? Host: “I don’t think so. We just did a poll for Keeneland here in Fayette County that shows only 12% to 13% of people obj
