What does someone in public relations do?
The question should get simple answers, but instead everything related to it is somehow nebulous. “It depends!” seems to be the preferred, so called “diplomatic” first response. But “it depends” is also the only choice when one has to define such a complex profession. I will not address this article to the public relations professionals who know all about the four PR models defined by Grunig. My intention is to bring to your attention the PR models customary encountered online, and while my tone will be half serious, please take the following with a grain of salt. I am not trying to offend anybody, I am just attempting to give feedback, heads-up, and, of course, praise where praise due. The following statements and remarks represent my personal opinions, based on over 12 years experience in the public relations sector, 7 of which represent online public relations experience. To answer the question “what does someone in public relations do?” we need to define the PR models, their roles
