What does the 57 on the Heinz Ketchup bottle mean?

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What does the 57 on the Heinz Ketchup bottle mean?

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In the early days of the Heinz company, they wanted to highlight the variety of their products. They chose the number 57 arbitrarily to show how many they had. The ad read “57 varieties” and the slogan “Heinz 57” stuck.