What does the "FJ" in the Toyota FJ Cruiser's name stand for?

The "go" to match its retro And while the FJ Cruiser's lineage is long ("FJ" has been the Land Cruiser's internal vehicle code name for over 50 years ago), Toyota's vice president of marketing, Jim Farley, has dubbed the 2007 version "…the most distinctive and capable 4x4 in the Toyota lineup." That's quite a statement from the company building the existing Land Cruiser and 4Runner. Farley adds that the FJ Cruiser not only moves the Land Cruiser tradition forward, but does so at a starting price below $25,000 (exact pricing has yet to be announced), making it available to a far wider range of buyers. Hope this helps.  more

Toyota FJ cruiser got its name from Toyota Land Cruiser's which were made from 1960 until 1983. JF0 was the series' name. F was used for the petrol models and B was used for diesel models.  more

It doesn't stand for anything, it's just an alpha numeric designation code. Or it was for the FJ40, now it's just part of the retro chic of it.  more