What Does the Pepsi Super Bowl Ad Really Suggest?
The Bob Dylan evolution to will.i.am metaphor certainly does not successfully argue that today’s Pepsi is better, but it does suggest Pepsi understands the concept of selling product—after all, that’s all will.i.am does now that he has abandoned his artistic integrity. Perhaps Pepsi is saying, “It’s not about Pepsi’s flavor, it’s about Pepsi’s look.
