What does the “Pinking of America” mean for BCRF?
The “Pinking of America” does not have negative connotations to us at The Breast Cancer Research Foundation. To us, the “Pinking of America” translates into increased awareness of breast cancer and the need for early detection. Honestly, BCRF raises a lot of money through pink products, but beyond the monetary benefit, pink products act as our sales force and the advertising campaign we can’t afford. It is wonderful that when someone sees a pink product they associate it with breast cancer. To us, it is a positive attribute that a pink product might remind someone to get a mammogram or perform a self breast exam. It is great when a pink product reminds someone to call or visit a friend or relative that is undergoing treatment. Or that someone is spurred to sign a petition for changes in the law? What is the down side if someone sees a pink product and decides that this year they will participate in a walk to end breast cancer? And, of course, should they buy the pink product that suppo
