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What does the term noise mean in marketing?

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Noise, is anything that gets in the way of a receipient receiving the entire message which (in marketing) a company is trying to convey. This can be anything from regional dialogue differences, to poor message execution, to the intended recipient's lack of understanding. A company can take several steps to eliminate as much "noise" in their advertising campaigns as possible, by making the message clear and consise to begin with, as well as various marketing strategies to ensure their goal is acheived. Another helpful way to eliminate "noise" is to hire focus groups to give imput on their interpretation of the intended message. more
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