What does the vehicle branding program do?
The vehicle branding program makes it more difficult to put stolen and damaged vehicles on Ontario roads, enhances road user safety and better protects consumers in the used vehicle market. As a result of this program, vehicles that can never be adequately repaired for on-road use will not be put back onto Ontario roads (known as “Irreparable” vehicles) and vehicles that may be rebuilt (known as “Salvage” vehicles) may be reconstructed and then inspected according to strict regulatory criteria. If “Salvage” vehicles pass an inspection and are deemed safe to go back on the road, then the brand is changed to “Rebuilt”. Only those written off vehicles that fall under the mandatory vehicle branding program registered with the brand of “Rebuilt” will be allowed back onto Ontario roads.
