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What does USP stands for? What it is really mean?

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What does USP stands for? What it is really mean?

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USP – THIS WORD IS GENERALLY USED BY SALES & MARKETING PEOPLE. IT IS ‘UNIQUE SELLING POINT’. FOR SELLING ANY PRODUCT OR SERVICE, A SELLING PERSON ALWAYS HIGH-LIGHTS ITS USP.

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It is according to what the USP is related to for what it will stand for.

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Unique Selling Proposition – that is USP. It means thats unique thing that differentiates any (product) brand from any other competetior brand, however close i may be. It is this USP that is conveyed to every one saying that this USP gives the competetive edge to ur product.

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