What drives businesses to adopt Corporate Social Responsibility?
Does it matter what the secret agenda is? Not long ago was the term, ‘Corporate Social Responsibility’, a buzzword in the board rooms and the press. Hence this term is yet to derive its true meaning. More often we misunderstand it as giving ‘back’ to the society and consider it to be synonymous to ‘Corporate Philanthropy’. It is high time that we realize the difference between the two terms and apprise ourselves of the fact that CSR is no philanthropic activity and it is the onus of a business to earn for what it invests. So if somebody were to ask me what drives business to adopt CSR. I would say the company is doing for its own long term good. Do they have a secret agenda behind it? No. It is simple, transparent and pure business. Some might blame me for taking a very profit-oriented stance. But to think of it, you would buy a share in a company to expect a price appreciation. This price appreciation would come not from the fact that the company has donated millions of rupees but bec
