What drove the decision to create the “Novelas y Series” channel for Univision.com?
The launch of the online and mobile “Novelas y Series” channel allows our viewers the ability to access information whenever, wherever and however they can. These types of interactive initiatives strengthen our position not only with consumers, but also with advertisers, publishers and Web developers. What will internet users and Univision fans find on that website? Univision.com’s new channel will include third-party content. There will be original programming from Univision Interactive Media, from Univision Networks’ top shows and special events. It will include the latest novela news, celebrity gossip, behind-the-scenes footage and message boards. Users can join Club Novela, a series of social media pages. Cartoon bloggers, “The Marujas”, will offer fun content, questions and polls on a blogging template. Over the last few months, we’ve seen Univision Interactive expand its online content and also broaden its footprint across other portals, including YouTube. How does this fit into
