What EchoMail Does for Calvin Klein?
EchoMail handles both inbound and outbound E-Mail communications for the cK one campaign. The campaign features a new cast of characters and introduces an innovative interactive element: personal E-Mail addresses for each character depicted in the advertising. Types of Inquiries Handled • Catalog and store location requests • Thousands of various product requests • E-Mail feedback requests • National and international queries • E-commerce issues and requests The Real Value of EchoMail With EchoMail, Calvin Klein is managing, responding and engaging their customers in real time. EchoMail allows the cK one campaign staff to instantly understand and adjust their responses to their customers’ attitude, questions and compliments.
