What else do merchants need to know about HTML5 video?
Somers: “The potential is very exciting to have video in anyone’s hands on any device at any time. That’s the promise. The reality is that for the foreseeable future, there will be some complexity to manage. Time spent managing technology is time spent not managing your business. So start with your customers. What do they need, what do they value? How do they shop? Use new technology to solve that problem rather than to do cool things that don’t bring you closer to your customers. HTML5 video in email campaigns is a good example of that type of red herring. Video in the inbox is cool for the minority who can see it.
