What have been the landmarks for Cartoon Network in its 10 year run in India?
Ten years is a long time for a channel to sustain and retain its leadership, especially when everyday we learn something new at the network. But to highlight the key ones, the first was pioneering the genre itself in 1995, when the industry seriously doubted the viability of the venture. Today, we feel very proud to see the importance the genre now enjoys. The next would be when we recognised and intelligently filled the gap by launching Pogo – which also spurned the growth of this segment. Another would be when we launched the first specialised programming block for young kids’ Tiny TV – thus providing them a safe entertaining and educating destination for this important but then neglected age-group. This also led to change in programming strategies of kids’ networks – from just a uniform addressing of 4-14 year olds, today we have programming for pre-schoolers, young teens, family, etc. Yet another landmark would be our hugely successful localisation strategy, which includes languagi
