WHAT IF THE PRODUCER WISHES TO OBTAIN EXCLUSIVITY FROM THE PERFORMER ON A COMMERCIAL MADE FOR INITIAL USE ON THE INTERNET OR IN NEW MEDIA?
The performer must then be paid not less than 300 percent of the applicable session fee for one year’s use plus holding fees. As long as the holding fees continue to be paid, the producer can continue to use the commercial for a second year upon payment of not less than 300 percent of the applicable session fee, subject to the contractual limitations regarding the maximum period of use.
Related Questions
- IF A COMMERCIAL IS MADE FOR INITIAL USE ON BROADCAST AND/OR CABLE AND IS SUBSEQUENTLY MOVED OVER TO INTERNET OR NEW MEDIA, DOES EXCLUSIVITY STILL APPLY?
- What if the producer wishes to obtain exclusivity for a commercial made for initial use on the Internet or in New Media?
- What if a producer wishes to use, on broadcast or cable, a commercial originally made for New Media or Internet use?
